TAB
Blocker the Psychic Roach

New South Wales betting agency TAB wanted to increase bets on first try scorers during Australia’s 2013 State of Origin rugby league series – a fierce interstate rivalry between the Queensland Maroons and New South Wales Blues. 

So we introduced NSW to a psychic cockroach (in homage to the NSW team mascot), who helped fans choose a player to bet on through LIVE, personal predictions online. Predictions were made every single minute in the days leading up to Origin matches.


Watch the case study film here:


Meet Blocker:


Blocker's first prediction. And it was right, naturally:





02 / Thinking of Katie

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