To drive awareness of the Eristoff Vodka brand in the UK, we produced an integrated campaign based around the idea that wolves were loose in London. To give the story feasibility, we constructed a fictitious circus – Dakov (an anagram of vodka) from which the wolves had supposedly escaped.
The 'wolf' sightings were documented in 4 witness videos, which were uploaded to YouTube over a 2-week period. During this time, the Dakov microsite, event posters and van gave the circus real-world presence. The campaign ended with a reveal film, unveiling the whole truth behind the wolf sightings.