Pan Macmillan
Fall of Giants

To celebrate the international launch of Ken Follett’s new epic – Fall of Giants, we created the world’s first ever 3D audio enhanced book. The audio was created using ‘binaural’ recording techniques, based on perceptual and physical characteristics of human hearing.

Soundtracks accompanied scenes in a World War I trench, a Welsh coal mine, an East London factory and a grand palace dinner party. The campaign consisted of a microsite, video and giant book installation, where fans were able to let the 3D audio bring the reading experience to life.

Tropfest / Balloon Trailer

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