We created an online / offline game that built on the O2 Home Broadband ATL campaign. The game could be played in real life at locations around the UK, via Facebook or using an augmented reality iPhone app.
The idea was to find the niggles and narks and catch them. Once captured, you could nobble them by throwing them at an O2 store or sending an MMS. Points were awarded for every niggle nobbled, with the top scorers winning daily prizes.