Thinking of Katie

We worked with O2 to create an unforgettable experience to communicate their ‘Thinking of You’ brand positioning. The core concept was based around a ‘Flash exit' – a spontaneous disappearance of a crowd, to give one unknowing customer a gig-for-one with their hero, Tinie Tempah.

The result was aired on national TV during the Britain’s Got Talent final, achieved over 800,000 YouTube views and gained widespread PR coverage.

Watch the case study here:

Watch the full story here:

Maurice Blackburn / Your Right Is My Right

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