Australia is the most diverse country in the world. This isn't reflected in the ad industry, where just 16% of people are culturally diverse. I co-founded ONLY ONE IN THE ROOM to create a more inclusive advertising community, inviting like-minded individuals, agencies, brands and organisations to join us for initiatives designed to drive our industry forward.
We partnered with B&T to launch the first ever Australian advertising diversity award, recognising people and companies bucking the negative trend. And later, invited the ad industry to solve its own diversity problem through an initiative called Destroy this Brief - an open call for ideas, judged by Cindy Gallop, Greg Hahn, Jonathan Mildenhall, Sunita Gloster, Terry Savage and Faycal Ben Abdellaziz.
The winning concepts were an entertainment series about an alternative industry universe where diverse talent live and thrive, and a fun idea to offer diverse talent a white industry dad, through an 'adoption' drive that earns them nepo-baby privileges.
