I was lucky enough to be involved in the development of the global multi-year partnership between two of the world's biggest Play brands. The partnership focuses on unique products and experiences, designed to find new ways to engage kids and families in creative and active play.

Highlights included, launching the partnership by designating June 11 as the official International Day of Play with the UN, and the first drop of products, which were basketball themed.

The first of the brand experiences, the Play Arena, launched in the UK and US on the International Day of Play 2025. In the UK, the experience was football-themed to coincide with the Women's World Cup, and basketball in the US.